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True leadership turns information into impact.

Dear Professionals,

When I reflect on our inception back in 2006 and the novel approach to consultancy and staff development practices we launched,I realize that businesses who embraced the “we are practitioners” strategy of intervention shares our vision of the type of practices they need to perform to the heights of their abilities.

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Focused vision with effective actions lead to targeted productivity.

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Organizational Engineering, Structuring & Development

Understand the business nature sector and optimize structure while streamlining functions to synergize to create optimization of use of resources are few key areas we help organizations to achieve through proper and cost-effective structuring and roles identification.

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Overall Brand Assessment And Valuation

Our extensive work with international affiliates will enable you determine the true value and position of your brand in all facets of its work. This will clarify exactly where your brand is qualitatively and quantitatively, and what best strategies to implement to get where you target to be.

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Strategy Formulation And Implementation

We work hard to crystalize the vision of the business and translate that into workable actions plans that produce tangible results.

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Marketing and Communication

Our marketing services span over the full spectrum of strategic marketing from setting up the market and business objectives centric plans to the actual implementation to empower, enrich and establish the power of your brand and its offerings. Our services include but are not limited to:
1. Strategic marketing planning and execution
2. MARCOM plans.
3. Social media content channel specific strategies, content creation, implementation, monitoring and adjustments.
4. Branding and brand creation.
5. Performance marketing
6. SEO and SEM
7. Influencer & Talent Marketing
8. PR Strategy & Execution

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Marketing Organization Set up

We help our clients understand the true nature and expansive nature and reach of the marketing function throughout all of its pillars. Our expertise in this aspect of the business lead us to develop and implement marketing and communication plans that are best suited to serve the business objectives.

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Sales Organization Set Up & Management

The ultimate objective of every business is achieving targeted sales. We are salespeople by nature, inclination and profession. We will design, develop and implement sales management processes and activities that shall optimize the outputs of the sales activities at the companies we serve.

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Human Capital Policies & Procedures Set Up

Achieving ROI in Human Capital starts from effective recruitment processes to induction, orientation, training, management and retention of the required talents for the achievement of business objectives.

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Performance Management System Implementation

Establishing fair, just, objective and quantifiable performance management system will allow aligning all efforts to the service of the business objectives while implementing a motivating, transparent and effective management of the efforts of the human capital in a manner that is benchmarked to the latest advances in understanding and management of personal and teams' productivity measures.

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Competency Development

Our efforts to improve one part of the organizational system will affect other jobs in the workplace environment. The needs assessment process is an important first step in the development of the in-house training program or performance improvement initiatives. A need assessment provides us with the opportunity to consult with a variety of people in your organization. We have successfully designed and conducted organization wide training programs with a unique methodology that include pre, during and post training actions to ensure the organization achieves the targeted return on investment in training while ensuring a lasting and continuously growing impact of the learned skills on the bottom line.

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Executive & Leadership Skills Development, Coaching & Mentoring

With over 27 years of engagement in staff development, we have gathered and applied effective practices that ensure the design, delivery, and transfer of knowledge, skills, and behaviors to the workplace. Our training systems, plans, and methodologies—refined through extensive experience across diverse organizational disciplines—are hands-on, practical, engaging, and proven to drive behavioral evolution. Complementing this, our one-on-one practical advisory, mentoring, and coaching services equip professionals with the skills, attitudes, and disciplines needed to advance their careers and meet the demands of current and future roles. Through a structured approach that integrates assessment, behavioral modelling, and tailored competency-building, we empower executives to strengthen their influence in both professional and social environments.

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Feasibility & Go-to-Market (GTM) Studies

Beyond textbook processes and outlines into the real-life cases of conceiving, materializing and implementing a project, our extensive expertise in ascertaining feasibility of projects go beyond the process into the actual application of relevant knowledge particular to the dynamics of the different sectors. Our feasibility studies are exhaustive, market driven and provide an ability to decide on a particular investment with ease and clarity. Out feasibility studies go to all length to equip the investor with all evidence and decision enabling insights that will guarantee comfort in taking the final “go or no go” when it comes to investing in a new business or venture.

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Financial Analysis And Re-Engineering

Proper and intelligent understanding of business numbers always reveal ample evidence of how a business can optimize its understanding of finances to ensure healthier management of these finances. Optimization of cost, cash flows, and revenue streams might be the difference between profits and loss. This is where our experts will come in to reengineer the financial management to reflect the true position of the organization while putting in place proper and itemized chart of accounts to allow for cost base accounting and clear profit center accounting practices that will enable the business owner and managers to have a clear and unambiguous status of the company’s finances.

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Business Model Formulation

Creative setting up of the revenue streams of the business will allow management to really understand how to manage resources, strategies and activities to ensure it maximizes.

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Profitability And Sustainability Management

We help business discover new ways to optimize profitability and expand their sustainable competitiveness without compromising the quality of products and services they deliver.

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Youth Career Advisory Services

Between the age of 15-18 students are faced with a crossroad of possibilities. While at this age they may be bombarded with alternatives, they need to define their affinities, discover their truly potentials and have insights into how best they may pursue their college education to best serve their future aspiration. All while addressing their personal issues at an age that witness a volcano of contrasting emotions. Having a trained, experimental and seasoned professional to listen, assess and provide a two-way open communication with the youth at this critical stage in their life will prove instrumental to the character stability of these young people so they can proceed confidently and comfortably through the journey from school to university and later into the workplace.

Our Strategy

Accelerating Future Growth with Technology, Innovation, and Expertise.

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Talent Deployment

We employ professional talents capable of planning and implementing actions that ensure measurable results.

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Resource Optimization

We form task teams to maximize resource use, transfer skills, and guarantee sustainable performance growth.

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Network Leverage

We deploy our resources and networks to secure short-term results while building foundations for future gains.

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Change Leadership

We promote an evolutionary vision and lead practical steps to implement smooth organizational change management.

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Shared Ownership

We take full ownership of the plans while engaging all staff to drive the desired organizational transformation.

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Expertise Integration

We bring in targeted expertise to close functional gaps, ensuring rapid delivery of tangible, visible improvements.

Performance Inc Clients

Since 2006 PI has been in the success business in the whole MENA region.

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